INTERNET AD SPENDING SET TO OVERTAKE ALL OTHER MEDIA
That is not a headline I created but it dovetails with my last post relating to the source of buyers in a real estate transaction. A recent article (http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=65282&Nid=33013&p=204904 ) detailed the emerging trend in advertising. The headline was in the industry periodical, ONLINE MEDIA DAILY, and the article describes the trend of advertising dollars flowing away from printed media and traditional television and into the new media relating to the internet.
The most important point to remember for sellers of real estate is quite simple. By 2011, spending of advertising dollars will reach $61.98 billion dollars and overtake newspapers as the number one medium for advertising dollars.
Sellers, please remember this point. If you want to reach buyers for your homes you will continue to reach them via the internet rather than in the printed media. Find a Realtor that has the best internet strategy and have them detail the strategy to you. If they tell you their internet strategy is a listing on Realtor.com run quickly away.
Of course you can find an internet savvy Realtor by calling Tim Rogers at Keller Williams Realty in State College, PA.